Advertising reporting and analytics
Retrieve account, campaign, ad group, keyword, search-term, cost, click, impression, and conversion data for internal dashboards and operating reviews.
Advertising technology
Internal advertising measurement for businesses we own and operate.
RJ Capital Group uses the Google Ads API to support reporting, first-party measurement, offline conversion uploads, call-performance analysis, and controlled operational workflows for its own businesses.
The technology described on this page is internal business infrastructure. It is not offered to outside advertisers or the public.
Company and operating context
An operating company that uses technology to run its businesses.
RJ Capital Group develops and operates digital businesses. The company manages customer acquisition, measurement, and internal technology for those businesses rather than providing advertising services to unrelated clients.
Policy Chart Insurance Services LLC is RJ Capital Group's licensed insurance agency. Its activities are conducted in accordance with applicable insurance licensing and compliance requirements.
Where Google Ads is used, RJ Capital Group manages advertising for businesses it owns or controls and evaluates results using first-party operational records.
How the API is used
Seven defined internal workflows.
The API supports practical reporting and measurement work. It does not provide a public-facing advertising product.
Campaign-performance analysis
Analyze results by campaign structure, geography, device, time, and other available reporting dimensions to understand performance.
Offline conversion measurement
Upload eligible first-party conversion events so qualified calls, applications, and validated business outcomes can be measured against preceding advertising interactions.
First-party attribution
Connect permitted advertising identifiers and call records with internal application and outcome records to evaluate the contribution of advertising.
Call-performance analysis
Review call volume, call quality indicators, conversion status, and downstream outcomes using internal call and business records.
Workflow automation
Support scheduled data retrieval, validation, reconciliation, conversion preparation, monitoring, and internal reporting workflows.
Human-reviewed optimization support
Produce analysis and recommendations for authorized personnel. Material campaign changes remain subject to human review and internal controls.
Current API functions
Reporting and eligible offline conversion uploads.
FunctionPurpose
GoogleAdsService.SearchRead account and performance data using Google Ads Query Language.
GoogleAdsService.SearchStreamRetrieve larger reporting result sets for internal analysis and reconciliation.
ConversionUploadService.UploadClickConversionsUpload eligible first-party offline outcomes associated with supported ad-click identifiers.
ConversionUploadService.UploadCallConversionsUpload eligible first-party call outcomes when a supported Google forwarding-call record is available.
Information flow
Advertising data is connected to first-party business outcomes.
01Google AdsCampaign and performance data
→
02Internal measurementValidation, matching, and attribution
→
03First-party recordsCalls, applications, and validated outcomes
→
04Authorized reviewReporting and optimization support
First-party information may include advertising click identifiers, website inquiries, call records, application records, and validated business outcomes. Eligible events are used only to measure and improve advertising for RJ Capital Group's own businesses.
Access and account scope
Restricted to authorized internal use.
Access is limited to authorized RJ Capital Group personnel and approved technical service providers working on RJ Capital Group's behalf.
The implementation accesses only Google Ads accounts owned, operated, or controlled by RJ Capital Group and its affiliated operating businesses through the company's Google Ads manager-account hierarchy.
This platform is not
- A public SaaS product
- An advertising agency platform
- Software sold or licensed to third parties
- A public Google Ads management service
- A customer self-service advertising tool
Authorization and controls
Controlled access, monitored workflows, and no public credentials.
Authentication
API access uses Google-supported OAuth 2.0 authorization together with the developer token. Credentials are not published or exposed through the website.
Access control
Only authorized accounts, personnel, and approved technical providers may use the internal implementation.
Review and monitoring
Reporting and conversion workflows are validated and monitored. Material optimization actions remain subject to authorized human review.
Privacy
First-party information is handled for internal reporting, attribution, and operational improvement in accordance with the site's Privacy Notice.
Contact
Questions about this implementation.
The API contact address is monitored for compliance, partnership, and technical inquiries.